Sugar reduction claims grow

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Chocolate solutions
Feb 2025
Innova Market Insights data indicates that global chocolate launches are increasing, driven by consumers who view chocolate as a source of happiness and comfort.

Fiber claims surge for food & beverages
Dec 2024
Innova Market Insights data indicates a steep growth of 11% for fiber claims from October 2022 to September 2024. The bakery was the leading category, but there is fast growth for fiber-rich Meat Substitutes.

Meat & Dairy Alternatives
Oct 2024
Innova Market Insights data reveals a 10% annual growth in Meat & Dairy Alternatives (July 2019 to June 2024). Dairy Alternative Drinks led with a 38% share of launches, while Fish & Seafood Substitutes had the fastest growth.

Color creativity
Oct 2024
Innova Market Insights data shows a 7% year-over-year increase in color ingredient use in food and beverage launches from July 2022 to June 2024, with the highest share in Confectionery and Bakery, led by sweet biscuits/cookies.