arrow

Boosting beverages

1 Sep 2024
Key TakeoutsSub CategoriesPositioningsIngredients
Slide image
Slide image
Slide image
Logo

Knowledge partner

Innova is a global market insights provider with an international network of CPG specialists covering six continents.

More trend analyses

Picture

Fiber claims surge for food & beverages

Dec 2024

Innova Market Insights data indicates a steep growth of 11% for fiber claims from October 2022 to September 2024. The bakery was the leading category, but there is fast growth for fiber-rich Meat Substitutes.

Picture

Meat & Dairy Alternatives

Oct 2024

Innova Market Insights data reveals a 10% annual growth in Meat & Dairy Alternatives (July 2019 to June 2024). Dairy Alternative Drinks led with a 38% share of launches, while Fish & Seafood Substitutes had the fastest growth.

Picture

Color creativity

Oct 2024

Innova Market Insights data shows a 7% year-over-year increase in color ingredient use in food and beverage launches from July 2022 to June 2024, with the highest share in Confectionery and Bakery, led by sweet biscuits/cookies.

Picture

Emulsifiers

Aug 2024

Innova Market Insights data indicates a 4% growth in emulsifier use in global food and drink launches (July 2019–June 2024). Bakery led with 22% share of NPD, and soy lecithin was the top emulsifier (25%). 

trans