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Prova SAS

Company-logo  COMPANY DETAILS
Prova SAS
46, rue Colmet-Lépinay
Montreuil Cedex
F-93512
France

Website
Mail
Call
  +33 (0) 1 48 18 17 20


Printer
  +33 (0) 1 42 87 10 13

ACTIVE CATEGORIES

cocoa and cocoa products; flavors and aromas



Founded in 1946, Prova has a rich and long family history.

Prova consolidates its position as an expert in sweet brown flavourings for the food industry. vanilla, cocoa, coffee, and a large palette of Gourmet Notes stand as the core of Prova’s signature.

Thanks to a careful selection of raw materials and innovative extraction methods, flavors provided by Prova are recognized worldwide for their quality and authenticity.

Today this unique positioning is reflected by a motto, “Savoir Extraire l’Essentiel” (knowing how to extract the essential). More than just a signature, a desire to reveal the very essence of its activity: the essential of taste.

 



Articles On FoodIngredientsFirst
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FOOD INGREDIENTS NEWS

Vanilla, “Queen of flavors,” tops best-selling ice cream flavor list in UK survey

21 Jan 2020 --- Eighty four percent of UK ice cream parlors report that vanilla is their best-selling ice cream flavor, according to a survey conducted by the Ice Cream and Artisan Food Show. The... Read More

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FOOD INGREDIENTS NEWS

Tapping into the holiday spirit: Festive NPD offerings expand across sectors

20 Dec 2019 --- The most wonderful time of the year is fast approaching and industry is going into overdrive to provide seasonal offerings to eager consumers. As the holidays draw nearer, consumers... Read More

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FOOD INGREDIENTS NEWS

Plant-based flavors for 2020? Botanicals and hemp-derived ingredients making waves

20 Dec 2019 --- Today’s adventurous consumers are highly receptive to hybrid products that are blending ingredients, combining food types and mixing flavor profiles, which is particularly... Read More

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FOOD INGREDIENTS NEWS

Weekly Roundup: Givaudan commits to net-zero carbon by 2050, Bunge and BP plc complete formation of JV in Brazil

06 Dec 2019 --- This week in sustainability news, Givaudan joined the global movement of companies committed to set 1.5°C science-based emissions reduction targets aligned with a net-zero... Read More

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FOOD INGREDIENTS NEWS

Feeling spicy? Ginger key winter flavor as consumers turn toward naturalness

25 Nov 2019 --- As the festive season draws ever closer, people are hunkering down and seeking cozy flavors this winter. Classic flavors, such as ginger, continue to be a key focus of the industry... Read More




Video Interviews
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Masking hemp protein offnotes

29 Jul 2019 --- Prova has expanded its flavor masking platform to mask offnotes in hemp-based proteins. The move follow initial work in the pea protein arena, which is now being taken to market. Powder form and organic compliant options are now available for pea protein masking options. “We did an extensive work on pea protein and the natural next step was to go into hemp. We have seen hemp booming everywhere and for us that it was a natural way to further explore this new platform in natural flavor with hemp. Hemp has similar off-notes to pea and we can use our extensive knowledge of masking flavors from pea and applying them to hemp. We are currently in the development phase of that,” says Marie le Beller at Prova. The company is looking at the market and considering the masking of other trending whey proteins, including whey protein.

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A new line of flavor masking solutions

23 Aug 2018 --- Prova's line of masking flavors includes flavors specifically designed to mask the off-notes associated with pea proteins. Brian Wilson at the company notes: “Our flavors have been used to mask the off-notes in certain protein products before like whey and casein proteins. But now we are seeing the rise of pea protein and the nutritionals that go along with it. But it is a very harsh protein profile. So what we have done is to really focus on pea protein and really focus on masking these off notes. We have sourced pea proteins from across the globe to come up with a flavor descriptor portfolio and looked to nail down what those descriptor words. We then try to build masking building blocks to best mask these pea proteins we are coming across. It needs to be tailored in terms of the type of protein.”

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The Ongoing Turbulence on the Vanilla Market

03 Aug 2016 --- At IFT16 in Chicago, PROVA food technologists and applications specialists presented attendees with a selection of trend-inspired product demonstrations featuring the company’s collection of industry-leading vanilla, cocoa and coffee extracts and sweet brown flavors. Highlights included French Marshmallow, Christmas Stollen and Black Forest Cake beverages; Bergamot Cream, Bourbon Brown Butter and Horchata chocolate candies; and Honey Vanilla, Coconut Biscuit, Chai Vanilla and Pecan Pie mini bars.

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Challenges and Opportunities on the Vanilla Market

21 Jul 2015 --- Bill Graham of Prova discusses challenges and opportunities on the ever turbulent vanilla market, inlcuding strategies around sustainability.




Articles On The World of Food Ingredients
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THE WORLD OF FOOD INGREDIENTS

Opinion Edge: Sweet NPD Opportunities

19 Feb 2019 --- Key suppliers offer their thoughts on trends to look out for in sweet goods. Which trends are driving the development in 2019 and what can we expect to see?

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THE WORLD OF FOOD INGREDIENTS

Future Dairy Challenges

30 Oct 2018 --- Key suppliers offer their thoughts on trends in the dairy ingredients space. How big is the challenge faced by the dairy alternatives market?

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THE WORLD OF FOOD INGREDIENTS

Opinion Edge: A Look Inside The Future Dairy Cabinet

01 Oct 2016 --- Key suppliers offer their thoughts on dairy trends. Where are the undiscovered opportunities for dairy nutritionals and bioactives? What about the rise in marketing dairy products on snacking platforms?

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THE WORLD OF FOOD INGREDIENTS

Opinion Edge: The Key Trends to Watch in 2015

01 Dec 2014 --- Key suppliers offer their thoughts on the trends to watch in 2015. What is the future for natural and clean label products and how can suppliers partner with manufacturers in maximizing transparency for consumers?




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