While the plant-based sector has tasted success, industry experts emphasize that manufacturers must focus on developing products that optimize cost and offer clean ingredient lists to meet elevated consumer expectations of affordable taste and texture experiences. The first generation of plant-based products may not have fully delivered on flavor, texture and appearance, but there is still “a growing market for products that make plants the centerpiece,” according to Theresa Wilms, technical sales manager and lead of the Plant-Based category team at GNT Group.
