Innova Market Insights data indicates that there is a 2% growth in snack launches globally from 2019 to 2023. Snack Nuts & Seeds (21%) was the leading subcategory of snacks, but Finger Foods/Hors D’oeuvres was growing fastest with 8% growth from 2019 to 2023. Additionally, there was a notable surge in launches for plant-based snacks, which saw a 24% growth from 2019 to 2023.
Brands are harnessing color and nostalgia, reviving limited-edition flavors in bold pink and red hues to spark desire and exclusivity. From ruby chocolates to cherry-infused carbonates, seasonal reinventions transform familiar treats into irresistible Valentine’s Day indulgences.
From October 2019 to September 2024, vegan product launches grew by 10% globally. Key highlights include bakery products, which accounted for 11% of vegan launches between October 2023 and September 2024. Notable growth categories over the five-year period include meat pastes and pâtés (+185%) and other soy/tofu products (+73%).
Innova Market Insights data indicates growth in vanilla ingredient use for food and beverage launches, with a 3% average annual increase from October 2019 to September 2024. Bakery and Confectionery were the most launched categories with vanilla, while its use in Sauces and seasonings increased by 38% over five years.
Innova Market Insights data reveals a 6% rise in food and beverage launches featuring texturizers from October 2019 to September 2024. The bakery category leads in the use of texturizing agents, while meat substitutes show rapid growth, with a notable 30% annual increase over the five-year period.
Innova Market Insights data indicates an increase in Christmas themed launches over five years with 10% average annual growth from October 2019 to September 2024. Largest share of these launches was in Confectionery (40%), with Soft Drinks showing fast increase of 42% in five years.
According to Innova Market Insights data, nearly one out of three global consumers is actively limiting salt/sodium in their diet. Responding to this demand, brands are increasingly labeling products with no/reduced sodium claims on packaging. Between October 2023 and September 2024, Baby & Toddler, Sauces & Seasonings and Snacks were the top categories with these claims.
