Z Trim Natural Fat Replacement Brings Benefits to Refrigerated Entree Market
Z Trim brings binding and texture enhancements to refrigerated foods, as well as fat replacement and dietary fiber benefits.
07/03/07 Z Trim Holdings, Inc., announced that a signature brand is using Z Trim, its zero calorie natural fat replacement ingredient, in their refrigerated "heat & serve" Italian entree. The ingredient list references "Z Trim (natural dietary fiber)".
"We are excited to have Z Trim introduced into the refrigerated and prepared food market," said Rick Harris, VP, Sales and Marketing Z Trim Holdings. "Z Trim brings binding and texture enhancements to refrigerated foods, as well as fat replacement and dietary fiber benefits," he said.
"We look forward to the expansion of Z Trim into other categories in the retail marketplace over the next year," he added.
The entrees are carried in the refrigerated section of Costco stores in the Midwest region.
