Z Trim Holdings Announces Distribution Agreement in Mexico

The agreement will allow Z Trim Holdings to expand their food ingredient sales in the Mexican market to FX Morales customers, which include well-known multinational companies.

8 Jun 2010 --- Z Trim Holdings, Inc., manufacturer of multifunctional dietary fiber ingredients for the food industry, announced they have signed a distribution agreement with FX Morales y Asociados, a distributor of food ingredients that enjoys an excellent reputation in the Mexican food processing market. The agreement will allow Z Trim Holdings to expand their food ingredient sales in the Mexican market to FX Morales customers, which include well-known multinational companies.

"Through our more than 20 years working with ingredients in Mexico, I have seen them evolve from basic commodities to higher quality ingredients and now to functional ingredients," said Francisco Xavier Morales, General Director of FX Morales y Asociados S.A. de C.V. "The increase of health problems in our country related to obesity and overweight has made us look for ingredients such as Z Trim that can help offset this problem, " he added. "We believe that there are very exciting times coming our way, where high value-added ingredients such as Z Trim will make their way in the market to help improve overall health and increase benefits to consumers."

Z Trim CEO Steve Cohen agrees that the timing is right for this contract. "FX Morales is an ideal partner, with revenues in excess of $45 million, and a great understanding of the functional ingredient market," he said. "This strategic arrangement provides access into an important, growing international market segment," he added. "Z Trim Multifunctional Fibers represent a healthful, gluten-free supplement or alternative to many of the emulsifiers, texture enhancers and fat replacers that the top food companies are using in the items they manufacture for the increasingly label-conscious Mexican market."