Z Trim Holdings Adds Top Former Energy Executive to Advisory Board

"Adding someone of Steve's stature to our team underscores our intention to become a major player in the energy sector," said Steve Cohen, Z Trim's CEO.

1 Aug 2012 --- Z Trim Holdings, Inc., creator of environmentally-friendly agricultural functional ingredients, announced the addition of G. Stephen "Steve" Finley, former Chief Financial Officer of Baker Hughes, Inc., to its already impressive Advisory Board. Mr. Finley will assist the management team with strategic planning and business development initiatives involving the Company's brand new industrial ingredients division, which was unveiled just last week and will leverage Z Trim's exclusive technologies to address critical needs in oil drilling, hydraulic fracturing, petroleum coke, steel, aluminum and paper production, and other industries.

Finley, who sits on the Boards of several leading energy-related companies, has also demonstrated confidence in Z Trim's future by personally investing in the Company through Brightline Ventures. He joins a distinguished assembly on the Z Trim Advisory Board, including:  Gordon Brunner – Former CTO at Procter & Gamble; Roger Enrico – Former CEO of PepsiCo; Jack Greenberg – Former CEO of McDonald's; and James Lawrence – Former CFO of Unilever and General Mills, as well as other corporate executives of similar pedigree.

Thanks to their unique characteristics, Z Trim's industrial ingredients provide superior functionality as binders, adhesives, viscofiers and emulsifiers.  "Adding someone of Steve's stature to our team underscores our intention to become a major player in the energy sector," said Steve Cohen, Z Trim's CEO.  "Mr. Finley brings a wealth of experience as well as access to an invaluable network of contacts in major companies that can benefit from our technology and products."

"I am excited to help Z Trim penetrate a number of new markets with its unique ingredients," said Steve Finley. "Its technology certainly fits the criteria of being in the 'right place at the right time' given the global shortage of guar gum and the need for environmentally-friendly products in many industrial sectors."