Winery Boxes Out Competition With Fully Recyclable Packaging
17 Mar 2014 --- The Naked Grape Wine launches its new 3L Box. The company’s latest introduction is the most-awarded 3L box wine in US competitions with 65 gold medals and more than 330 total awards. The new packaging delivers the same high-quality wine found in The Naked Grape glass bottles – except in one compact, convenient packaging that's easy on the planet.
Along with delivering real, fresh-tasting and original wine, each 3L box is fully recyclable across the country from bag to box, the first and only of its kind.
"We are seeing a resurgence in the popularity of box wine, with the number of new high-tier 3L boxes growing 35 percent since 2009," says Stephanie Gallo, vp of Marketing for The Naked Grape. "The box format preserves the freshness of the wine and allows people to enjoy it in more places where glass can't go. Our new 3L box has the same great taste you'll find in our bottles, but with less waste."
Despite what packaging it is served up in, The Naked Grape wines are crafted to show off the full and unique fruit expression of each wine varietal, showing off the true flavor of every grape. A 3L box of The Naked Grape wine contains the same amount of wine as four bottles and stays fresh for up to four weeks after opening, allowing for easy enjoyment of single servings. This convenient packaging is also great for parties, picnics and places where glass is prohibited, without forgoing the refreshing taste The Naked Grape wines are known for.
To guarantee all materials found in The Naked Grape wine box packaging – from the cardboard box to the inner bag and spout – are fully recyclable across the country, The Naked Grape teamed up with TerraCycle, an international upcycling and recycling company that takes difficult-to recycle-packaging and turns it into affordable, innovative products. Upon finishing the wine inside, consumers can send the empty packaging to TerraCycle for free to give it a second life by recycling or upcycling it into park benches, bike racks, recycling bins and more. To learn more about this partnership, visit TerraCycle.com/TheNakedGrape.
"Americans recycle or compost just over 34 percent of the waste they generate," says TerraCycle CEO Tom Szaky. "We count on companies like The Naked Grape to try to help increase that number by giving consumers a way to recycle packaging that might otherwise get thrown away."
The Naked Grape 3L box will be available nationwide wherever wine is sold beginning in April 2014. The wine will be offered in in Pinot Noir, Chardonnay, Pinot Grigio, Cabernet Sauvignon, Harvest Red Blend and Moscato and retails for approximately $20.
