07 Jan 2019 --- Tens of thousands of people from around the world have signed up to try the vegan lifestyle this month with Veganuary, with indications that 2019 could be the year in which vegan NPD truly hits the mainstream. Now in its fifth year, the Veganuary campaign has seen participants more than double each year, according to the UK organization behind it. “The campaign raced past 190,000 people last week and over the past few days people have been signing up every 3.5 seconds,” Rich Hardy, Head of Campaigns at Veganuary tells FoodIngredientsFirst.
