WILD’s Sunwin Stevia is “Toothfriendly” Approved

The approval confirms that food manufacturers can use WILD’s Sunwin Stevia as a sweetening ingredient within their formula of the final product. To state that the product is “safe for teeth” it must be granted that no cariogenic or erosive ingredients are used.

1/27/2011 --- Toothfriendly International, a non-profit association governed by dental professionals, has given their seal of approval to WILD’s Sunwin Stevia, made through its partnership with Sunwin International Neutraceuticals, Inc., based on a plaque-pH telemetry study conducted at the Dental Institute of the University of Zurich. The study was the first conducted by the Swiss institute that demonstrated that WILD’s Sunwin Stevia poses no risk for teeth, as it does not depress the plaque-pH below the critical level of 5.7.

When the acid concentration falls below this threshold, teeth can be damaged. The other high intense sweeteners also have toothfriendly properties. The approval confirms that food manufacturers can use WILD’s Sunwin Stevia as a sweetening ingredient within their formula of the final product. To state that the product is “safe for teeth” it must be granted that no cariogenic or erosive ingredients are used.

“Stevia provides interesting opportunities for manufacturers of toothfriendly products”, confirms Dr. Albert Bär of Toothfriendly International. “Stevia’s all-natural image will be compelling especially for those consumers who truly read labels and are healthconscious.”

WILD can offer Sunwin Stevia in a variety of grades that meets industry needs. WILD product development specialist, Matthias Sass, explains “We see tremendous opportunities for the use of Stevia in all kind of food applications and also in toothfriendly products. Currently, we are the only one to offer Stevia for which the Toothfriendly?endorsement is obtained.”