Wild launches low GI confectionery sweetener

Fruit Up is promoted as a new type of natural fruit sweetener for the confectionery industry that is based on fruit concentrate with the added benefits of a low glycemic index and a high brix value.

Wild has launched a natural fruit sweetener promoted for its low glycaemic index. Fruit Up is promoted as a new type of natural fruit sweetener for the confectionery industry that is based on fruit concentrate with the added benefits of a low glycemic index and a high brix value.

Due to its characteristics and benefits, Wild’s natural fruit sweetener is well suited for application in all confectionery categories. It also works equally well with gum and jelly products, soft and hard caramels, ice cream, bakery, cereals and müsli bars.

Christina Heinbockel at Wild told FoodIngredientsFirst that the launch of a low glycemic index positioned product goes in line with the current obesity discussion. She felt that the low GI trend is beginning to replace low calorie, which was the main topic of discussion at the beginning of last year. The fact that Fruit Up is a natural sweetener also adds to the healthy image of the product.

With consumers who put great value on healthy nutrition, natural ingredients from fruits are in demand. Low glycemic index has gained importance with the ongoing discussion around obesity. As complex sugar, Fruit Up guarantees a low glycemic index value and makes an ideal alternative to saccharose and other sugars. In addition, Fruit Up is the only natural fruit sweetener reaching a brix value between 78° and 80°. As a result, the product is especially well suited for confectionery.

Because Fruit Up is clear, it does not affect the color of the final product. As far as storage and shipping are concerned, the sweetener can outlast many other types of sugar because of its high brix value.

www.wild.de