WILD Launches Cost Effective Table-Top Sweetener Alternative

Fruit Up from WILD is made entirely of fruit. This is done through a complete physical production process, utilizing no chemicals or additives, and without enzymatic treatment.

Nov 4 2011 --- From now on WILD offers the food and beverage industry the natural fruit sweetener Fruit Up as table-top sweetener. Manufacturers can use it to bring an alternative in the highly competitive segment for sweeteners on the market.

Fruit Up from WILD is made entirely of fruit. This is done through a complete physical production process, utilizing no chemicals or additives, and without enzymatic treatment. Its sweetening intensity is almost identical to the sweetness of sucrose, relating to the dry matter basis. Fruit Up is non-allergenic, free of gluten and GMO and kosher. WILD produces the natural fruit sweetener at its Spanish production site WILD Valencia S.A.

New to the WILD portfolio is Fruit Up in a table-top sweetener version. Its consistency is similar to that of syrup. Manufacturers can choose between a clear and colorless variant on the one hand, and a golden brown one on the other hand, whose color appears like honey. So far, WILD had developed Fruit Up exclusively as sweetener which manufacturers could use in their food and beverage formulations, but could not offer as a consumer product.

"With the new table-top sweetener Fruit Up, manufacturers can bring a cost-effective alternative to sweeteners such as sugar, honey, and agave on the market. Since Fruit Up is all natural and made entirely from fruits, it also meets the current consumer demands," Peter Naylor, Director of Strategic Business Development WILD, points out the benefits. Sensory tests prove that the new table-top sweetener has a winning taste, whether as a sweetener for food or beverages.

The Fruit Up table-top sweetener is suitable for a variety of drinks and meals. It sweetens hot drinks like coffee and tea and disperses perfectly in them. Furthermore, it can be drizzled over cornflakes, cereals, and yogurt, or spread on the breakfast toast. Desserts such as pancakes, muffins or pudding can be sweetened with Fruit Up as well as sauces and salad dressings. Manufacturers can indicate the many uses on the label.