Who's Your Daddy, Inc. Extends Initial Retail Distribution into Smith's Food and Drug Stores
Smith's Food & Drug Stores, a subsidiary of The Kroger Co., is a line of "Combo" stores that is a key part of Kroger's strategy.
05/06/07 Who's Your Daddy, Inc., a brand management company focused on the marketing, sales, production, and distribution of Who's Your Daddy "King of Energy" drinks, announced that initial distribution of the Company's energy drinks will begin in June to Smith's Food & Drug Stores' 130 locations throughout Utah, Montana, Nevada, New Mexico, Wyoming, Idaho and Arizona.
Smith's Food & Drug Stores, a subsidiary of The Kroger Co., is a line of "Combo" stores that is a key part of Kroger's strategy. These stores offer customers the advantage of "one-stop shopping" in convenient locations that are large enough to feature a complete supermarket and pharmacy -- most include service bakeries, delis, seafood, meat, and floral shops; expanded general merchandise; "whole health" sections and organic produce; photo and pet centers.
"This is another key win for the Who's Your Daddy team," said Edon Moyal, CEO of Who's Your Daddy. Their large-store combo format draws in a significant number of customers and we believe the ability of Smith's customer base to buy our 'King of Energy' drinks will provide a significant boost to our sales in the coming months and beyond."
