27 Mar 2019 --- Vegan, ethical, organic and all natural are claims that consumers are increasingly gravitating towards. This is reflected in the boom in the levels of NPD with such claims to be presented at “The Natural Food Show 2019” in London, UK (7-8 April). Vegan and plant-based trends show no sign of slowing down and an environmentally conscious consumer base is demanding products that deliver both in terms of taste as well as naturalness and transparency.