31 Jan 2017 --- Cereal giant Weetabix has announced a £30 million (US$37 million) capital investment program across its British manufacturing sites which will create a new production capacity by 2018 to keep pace with increasing sales domestically and overseas. The investment comes on the back of Weetabix’s UK market share for cereals and drinks rising from 15.3% to 16.4% in the past year.