23 Apr 2013 --- Continuing the targeted export expansion of the network, a leading producer of alcoholic beverages in the Baltic States JSC "Latvian balm" (LB) launches its newest vodka Riga Black Vodka exports to China. The first 17 ??thousand bottles of drink large party with a special label in Chinese to reach the eastern markets in late April or early May - to inform the company.
According to the distributor of the product "SPI Distribution (Latvia)" data, Riga Black Vodka sales results in the first quarter of local market by 5% more than budgeted. Riga Black Vodka production "Latvian balsam" was launched at the end of last year. As early as December Riga Black Vodka first export batch was sent to the UK, but this year has launched this product exports to China. "China is undoubtedly an interesting and promising market, but it must be recognized that not the easiest food and beverage exporters. With regard to the latest in our vodka we hope to see Russia as the next export market, which is currently undergoing the product registration, which is required for exports to proceed, " notes JSC "Latvian balm" Sales Director Justus Dzedons.
J.Dzedons informed that May planned to present Riga Black Vodka drinks vodka international exhibition "London International Wine Fair" (London, 20-22. May) with other "House of Riga Black Balsam" products. According to the distributor of the product "SPI Distribution (Latvia)" data , Riga Black Vodka sales results in the first quarter of the domestic market by 5% more than budgeted, what has been achieved in manufacturing, marketing professionals and other stakeholders in a coherent and purposeful work. " In February, Riga Black Vodka outdoor advertising campaign "The city comes alive at night "was named the best campaign, Clear Channel stands. Advertising experts welcomed by visual solution laconism, contrast and clear brand communication. Riga Black Vodka launches the newly created "House of Riga Black Balsam" excellent quality mark, symbolizing the "Riga Black Balsam" masters experience in beverage creation. Vodka high quality and clean flavors provide a unique seven-stage filtration, including filtration technology with activated carbon, which incorporate silver ions. The technology of vodka production of "Latvian balsam" is used for the first time.