Vitiva Opens Sales Office in Poland

The new office will serve Polish food manufacturers with effective, tailor-made solutions for oxidation management and shelf-life extension that are cost effective and affordable.

3 April 2012 --- Vitiva has opened a new sales office in Poland to better serve existing and potential customers in Poland. Product expert Peter Dugar, Regional sales manager, and Danuta Banasik, Office manager, will manage the new office to provide the fast growing Polish market the full range of Vitiva’s rosemary-based Oxidation Management System portfolio, including the natural color portfolio Bright’n Color; customized stevia sweetener mixes under brand name Sweet’nVit; and other functional botanical extracts.

“Mr.Dugar and Ms. Banasik, bring years of experience in the food, natural color and nutraceutical industries and will provide excellent technical support to Polish customers,” says Ohad Cohen, CEO of Vitiva.

The new office will serve Polish food manufacturers with effective, tailor-made solutions for oxidation management and shelf-life extension that are cost effective and affordable. “We can conduct research and comprehensive tests in-house as well as at the clients’ laboratories, seeking the optimal solutions that ensure great taste and excellent oxidation management,” adds Cohen.

Poland is the 6th largest market in the EU for pharmaceuticals, behind Germany, France, UK, Italy and Spain. The Polish pharmaceutical market—the conventional as well as the herbal medicine segments—are demonstrating strong growth in terms of consumption. Other segments where Vitiva will focus are the nutraceutical, pharmaceutical and cosmetic industries. “Vitiva is a key player for the food industry in Europe and we entered the Polish market in response to the growing demand for our product line in Poland, not only for food processing but also for nutraceutical, cosmeceutical and pharmaceutical industries,” notes Cohen.

Vitiva is leading, fast-growing and innovative company providing advanced, application-specific solutions for the food, cosmetic, pharmaceutical, nutraceutical and animal feed industries. Operating through its two divisions, Food Protection and Food Enhancement Systems, Vitiva offers extensive portfolio that includes:  VivOX, INOLENS, AquaROX and SyneROX products for rancidity management, natural colors from the Bright’n Color family, customized stevia-based sweetener solutions as well as nutraceutical ingredients.  As a science-driven company, Vitiva offers extensive technical support to help its customers launch new products in a timely manner.