14 Feb 2020 --- As the world celebrates Valentine’s Day today, industry taps into the marketing potential of the romantic festivities with seasonal offerings that capture consumer’s hearts. The pink of Ruby chocolate has stimulated love-inspired Valentine’s launches, while somewhat whimsical edible arrangements are also popular. Instagrammability remains key and many classic treats have been given a romantic twist to appeal to consumers. Moreover, speaking to FoodIngredientsFirst, industry experts peg the classic pink and red hues as on-trend for the day.