USDA to Launch New Food Icon as a Reminder to Help Consumers Make Healthier Food Choices

As a result, USDA will be introducing the new food icon to replace the MyPyramid image as the government’s primary food group symbol.

6/1/2011 --- Agriculture Secretary Tom Vilsack will unveil a new food icon that will serve as a reminder to help consumers make healthier food choices.

The 2010 White House Child Obesity Task Force called for simple, actionable advice to equip consumers with information to help them make healthy food choices. As a result, USDA will be introducing the new food icon to replace the MyPyramid image as the government’s primary food group symbol. It will be an easy-to-understand visual cue to help consumers adopt healthy eating habits consistent with the 2010 Dietary Guidelines for Americans. MyPyramid will remain available to interested health professionals and nutrition educators in a special section of the new website.

The new food icon will be part of a comprehensive nutrition communication initiative that provides consumers with easy-to-understand recommendations, a new website with expanded information, and other tools and resources.