18 Oct 2016 --- The American Beverage Association is teaming up with the Alliance for a Healthier Generation to work within communities to cut beverage calories consumed. The initiative, which begins in Montgomery and Lowndes Counties, is an effort to help reduce the calories and sugar intake within communities, aiming to decrease consumption by 20 percent by 2025. The American Beverage Association claims this is the single largest voluntary effort in terms of reducing sugar to combat obesity.