26 Jan 2023 --- Foodology by Univar Solutions has unveiled its “Wholesome Cravings” campaign, targeting and providing producers with ingredients and formulations required to make products healthier. In doing so, the company aims to enable producers to achieve cleaner labeling on final products while being mindful of pending US government tightening of regulations concerning healthy food descriptions. Lavanya Venkateswar, director of technical sales and marketing for food ingredients, expands on how the campaign responds to growing consumer demands and government regulations.