Unilever receives offer for baking brand Alsa from Dr. Oetker
12 Feb 2018 --- Unilever has announced that it has received a binding offer for the purchase of its Alsa baking and dessert business from Dr. Oetker for an undisclosed amount. The transaction would include the manufacturing unit in Ludres, France. The binding offer is still subject to the regulatory requirements and consultation processes.
Bauke Rouwers, General Manager for Unilever France said: “In the context of our global strategy to accelerate long-term, sustainable value creation, the baking and desserts category is not part of Unilever’s evolving core portfolio. We are confident that under Dr. Oetker’s ownership and support, Alsa, which has established a strong legacy in the world of desserts since its origins in 1897 in Lorraine, would be able to progress to its full potential.”
Didier Muller, General Manager Dr. Oetker France, has welcomed the announcement and noted: “Alsa is a brand whose know-how and product quality perfectly complement our product range. We would be happy to welcome Alsa into Dr. Oetker’s group. Our goal is to pursue the brand’s growth and development both in France and internationally, based on its know-how and innovation capabilities.”
All content and features on this website are copyrighted with all rights reserved. The full details can be found in our privacy statement
Upcoming webinars
The new math of functional eating in the GLP-1 era: addressing texture, nutrients, and health
Jungbunzlauer
Register now
The No-Compromise Formula: Ensuring Superior Taste in Nutrition-Focused Formulations
Biospringer by Lesaffre
Register now
Oat-Standing Ingredients - Showcasing Irish Grain Through Innovation
Tirlán Ingredients
Register now
