Ultra-Premium Tequila Makes New Splash in World of Spirits

15/08/07 With an impressive showing at the Seventh Annual World Spirits Competition in San Francisco and increasing availability across the country, Dos Lunas Tequila is launching Los Lunas Anejo in September 2007 and Dos Lunas Grand Reserve, a limited edition "Extra Anejo," due in November.

"We sought to create the finest Tequila in the world and these awards are signs that we are well on our way," said Richard Poe, Founder of the specialty tequila brand. One look behind the bar was all it took for Richard Poe to decide what his future would be. While on a trip to Telluride, Colorado, in 2005 he made a discovery that set a plan in motion.

"I looked on the bar's shelves and noticed premium vodkas, gins and other spirits...except there was no tequila," explains Poe. "It seemed to me that what that shelf needed was something new -- something that could erase old stereotypes and be the next phase in tequila."

Returning to his home in El Paso, Texas, Poe set to make this observation into a reality. The first bottles of Poe's Dos Lunas Tequila were released in June 2006. His initial offerings included Dos Lunas Silver Tequila made through a cold-filtering process and double distillation and the Dos Lunas Reposado that took the Silver process one step further through oak barrel aging for up to one year.

Dos Lunas' double-distilled, one hundred percent Weber Blue Agave Tequila uses only plants grown on the Zapotlanejo, Jalisco ranch in the heart of Mexico's Tequila country. Dos Lunas Tequila is naturally one hundred percent chemical free, using the finest distillation process available. The natural yeast fermentation process, while more time consuming than the popular chemical fermentation process of other tequilas, adds considerably to the quality of Poe's product.

The Anejo will continue the premium quality Dos Lunas Tequila has come to embody. Dos Lunas Anejo, like its predecessors, will be chemical free and all natural. More importantly for tequila connoisseurs, Dos Lunas Anejo will be aged 50% longer than most Anejo tequilas (MSRP $54.99). Los Lunas Grand Reserve will be one of the first 'Extra' Anejo Tequilas ever produced. Available in November 2007, this limited edition spirit will be one of the first tequilas in this recently authorized category. According to the Mexican CRT, Extra Anejo must be aged at least three years. Dos Lunas Grand Reserve will have aged in French Oak casks for TEN years and be the oldest tequila on the market. Bottled in Baccarat Crystal, Dos Lunas Grand Reserve will bring the taste and presentation of tequila to a whole new level.

"We've been extremely pleased with the reaction Dos Lunas has received from both the beverage industry and consumers," adds Poe. "With our Anejo products, we are going to change the way people look at tequila and elevate it to the premium status it deserves."