Twintell Application Programme Brings Unique Benefits to Arla Foods Ingredients Customers

The Twintell Application Programme ensures a maximum of benefits for customers and brings Arla’s business development competencies out into the light.

3 Nov 2009 --- Starting this fall, customers will be introduced to Arla Foods Ingredients' way of working in a new, more clear and understandable way. The section of Arla Foods Ingredients that works specifically with functional milk proteins (FMP) and bakery is launching the Twintell Application Programme.

In short, the Twintell Application Programme is at the core of what makes us stand out from the crowd. It is a simple, three-step programme where we first invite customers to tell us about the challenges they face with a particular product or solution. We then invite them to our application centre where we spend a week trial-and-testing us through multiple taste samples and possible solutions. Finally, we go large scale and test the preferred solution in the customer’s production facility. And the best part: it’s all for free and with no strings attached.

Our track record shows that we both improve products and reduce costs when we are brought in. We offer a process of analyses, testing, and evaluation that makes our way of working unique and unparalleled. In a Twintell Application Programme, our customers benefit from the undivided attention of our experienced application centre staff that is focused on guiding the journey from a specific customer need to a Twintell solution.

The three steps in the Twintell Application Programme are called define, develop, and deploy.

In step 1, we define the challenges that the customer faces with a particular solution and we establish the purpose and goal of this customer’s particular Twintell Application Programme.

In step 2, we develop a solution using our unique test plant. We invite the customer to come visit us at the application centre and over the course of a week, we run all the tests needed for a great technical solution.

In step 3, we deploy the solution in a large-scale test at the customers’ production facilities. We examine the results of our efforts and reach a final technical and commercial conclusion.

Naturally, there is more to Arla Foods Ingredients than the Twintell Application Programme, but we think the idea of a distinct programme that features all our main competencies in a simple, three-step process will help us gain understanding and commitment among customers and help them understand that Arla Foods Ingredients is an opportunity that is too good to miss.