Treasury Wine Estates Adds Acclaimed Chateau Minuty To Portfolio
12 Jan 2016 --- Just days after the acquisition of Diageo Chateau & Estates, Treasury Wine Estates announced they have been granted exclusive importing rights in USA for Côtes de Provence rosé producer, Château Minuty.
Owned by the Matton-Farnet family, Château Minuty is regarded as the top producer of Côtes de Provence rosé in the Côte d'Azur region. Château Minuty is currently one of the best-selling rosé brands in the United States growing at an astonishing rate over double-digits.
Overlooking the Bay of St. Tropez, the vineyards of Château Minuty are situated on the slopes of the villages of Gassin and Ramatuelle. Château Minuty is one of the last family-owned estates in the Côtes de Provence region to exclusively hand farm, hand harvest and hand sort in order to ensure the grapes are in impeccable shape when they arrive at the winery. Additionally, the family owns or controls all vineyards under the Minuty label and while they make high-quality red and white wines, their intense focus is on the production of world-class rosé.
Sandra LeDrew, President of Treasury Wine Estates said, "While the rosé category is currently experiencing explosive growth and popularity, Château Minuty has been around since 1936 and is now under the careful direction of third generation winemakers, Jean-Etienne and François Matton. We are very excited to work with the family and to represent this prestigious and pioneering brand."
The Matton-Farnet families are delighted by the partnership, "Treasury Wine Estates understands the tremendous potential that a brand like Minuty has in the United States market. We are very excited to write a new page of our history with the Treasury Wine Estates team. Minuty is a strong brand, owned by the same family for more than 80 years, and its wines are associated with the art of living in Provence and more particularly in Saint-Tropez."
Treasury Wine Estates will begin by importing three Minuty Rosé wines: Château Minuty ROSE et OR 2015, Minuty PRESTIGE rosé 2015, M de MINUTY rosé 2015. ROSE et OR is comprised of 95 percent Grenache and 5 percent Tibouren grape varieties sourced exclusively from Chateau Minuty's own vineyards ; PRESTIGE rosé is 80 percent Grenache, 15 percent Tibouren and 5 percent Syrah; and M de MINUTY is 50 percent Grenache, 35 percent Cinsault and 15 percent Tibouren. Suggested retail price for ROSE et OR will be approximately $40/bottle, PRESTIGE rosé approximately $30/bottle, and M de MINUTY approximately $20/bottle. The wines are available now in fine restaurants and top retailers nationally.
