Tesco: First UK Retailer Offering Range of Fresh Pet Food

c3d325fc-8e8b-4dd6-a6d6-eeebe9ca74dfarticleimage.jpg

08 Mar 2017 --- Tesco has upped the gourmet stakes for Britain’s pet owners - with the introduction of a full range of high quality fresh pet food.

The move to launch the Freshpet range follows growing demand for posh food treats for cats and dogs at the supermarket, particularly over the Christmas period.

During the festive season Tesco saw a 100 percent rise in demand for luxury festive meals and foodie treats for cats and dogs such as pigs in blankets, three bird roasts and mince pies.

Tesco has also seen the demand for high quality dog and cat food from natural and organic pet food soar by more than 20 per cent with two million products sold.

Tesco pet food buyer Paul Jones said: “We are seeing a real shift with customers looking for similar high quality food credentials for their pets, as they have for themselves.

“Our Freshpet food range is about offering customers a high quality alternative to everyday pet food.”

Initially trialled in a handful of stores last summer the range has proved to be popular with pet owners so it is now being rolled out to 300 of our stores.

There are 10 products in the Freshpet range at Tesco which include Chicken, Vegetable and Brown Rice Dog Food; Chicken Spinach and Potato Dog Food; Chicken, Beef and Vegetable Cat Food. Prices range between £3 ($3.65) and £13.50 ($16.43), depending on size of pack.

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Food Ingredients News

Layn rolls out new sweetener platforms in Mexico

21 Sep 2018 --- Layn Corp. is rolling out its advanced sweetener and flavor systems in Mexico at the FoodTech Summit & Expo taking place in Mexico City September 26-27. The company is introducing its Lovia sweetener platform and showcasing Monk Fruit by Layn.

Food Ingredients News

Stevia leaf marketing intensifies amid North and Latin American NPD boom

21 Sep 2018 --- Stevia application continues to grow in food and beverages when assessing CAGR between 2013 and 2017. According to new Innova Market Insights data presented in a webinar yesterday, the rise in applications in North America at 17 percent, Australasia on 21 percent and especially Latin America on 37 percent has been spectacular. As consumer awareness around the sweetener grows, new product data points to a rise in marketing in American markets where “sweetened with stevia” is mentioned more frequently on the front of packaged goods.

Food Ingredients News

Weekly Roundup: Nestlé sells Gerber Life Insurance, Givaudan completes Naturex acquisition

21 Sep 2018 --- In business news this week, Nestlé announced plans to sell Gerber Life Insurance Company, to Western & Southern Financial Group for US$1.55 billion in cash. Bösch Boden Spies launched a sustainability initiative and Givaudan completed the acquisition of Naturex, following the implementation of the squeeze-out procedure and the delisting of Naturex shares from the Euronext Paris stock exchange. Firmenich appointed Emmanuel Butstraen as president of its Flavors Business Unit and member of the company’s executive committee and Tyson Foods’ CEO Tom Hayes is stepping down.

Food Ingredients News

Canada: Trans fat ban comes into force, transition period begins

20 Sep 2018 --- This week marks the beginning of a ban on Canada’s partially hydrogenated oils (PHOs), the largest source of industrially produced trans fat in foods. It is now illegal for manufacturers to add PHOs to foods sold in Canada. This includes Canadian and imported foods, as well as those prepared in all food service establishments. One of the key reasons behind the ban is to help reduce the risk of heart disease in the country and the ban comes from an earlier mandate to eliminate trans fat in a bid to cut heart disease.

Food Ingredients News

Protein potential: Stryve Biltong secures US$10m investment to accelerate brand growth

20 Sep 2018 --- Protein snack brand, Stryve Biltong has received a total investment of US$10 million from Meaningful Partners, an investment firm focused on purposeful and mission-oriented consumer-facing challenger brands, and Murano group, a privately-owned holding company, among others.

More Articles