Tequila Avion Launches Avion Espresso
12 Mar 2013 --- Tequila Avion is excited to announce the launch of Avion Espresso Liqueur, which is rolling out in the USA nationwide this month. Avion Espresso combines Avion Silver Tequila, voted World's Best Tasting Tequila at the 2012 San Francisco World Spirits Competition, with fine Italian espresso, creating an ultra-premium, ultra-smooth espresso liqueur unlike anything on the market.
Catering to consumers' rapidly growing love for espresso, Avion Espresso provides a lively way to elevate the entertaining, dining and nightlife experience. Currently, millions of Americans drink espresso-based specialty coffee beverages daily, indicating that espresso is quickly becoming the sophisticated beverage of choice.
Ken Austin, Founder and Chairman of Tequila Avion, said, "People who know me understand I am a 'tequila purist.' With Avion Espresso, we decided to have some fun, break the traditional tequila rules and do something unexpected with our pure, super high-end tequila brand. To me, it was critical not to cut corners and to use only the highest quality ingredients including Avion Silver Tequila and fine Italian Espresso. What we have accomplished with our team in Mexico is the creation of a special liquid and a beautiful bottle."
Bryan Fry, President and CEO of Pernod Ricard USA, said, "Tequila Avion is a 'rockstar brand' within the Pernod Ricard USA portfolio and has quickly become a bartender and consumer favorite. The growth trend we see with Avion is similar to some of the most iconic brands that were built with similar principles of quality, innovation and excellence. The Pernod Ricard team and our distributors are passionate about Avion and we look forward to the launch of Avion Espresso."
