Synergy Launches Street Food Inspired Seasonings

Synergy has drawn inspiration from popular cuisines such as Spanish and South East Asian to create a range of seasonings that will help manufacturers respond to the growing consumer demand for new and exciting flavour sensations.

21 Jun 2012 --- Global manufacturer of flavours and value-added ingredients, Synergy, is launching a range of natural street food inspired snack seasonings. By identifying gaps within the UK snack market and tapping into the growing trend for street food in the UK, Synergy has drawn inspiration from popular cuisines such as Spanish and South East Asian to create a range of seasonings that will help manufacturers respond to the growing consumer demand for new and exciting flavour sensations.

Recognising that street food is a popular and lasting consumer trend, Synergy has developed a versatile range of seasonings that can be used on a variety of snack bases from potato crisp to popcorn. This authentic range has been aligned to street food favourites and includes a Mexican beef burrito, creamy Indian raita and spicy Spanish patatas bravas.

Synergy can provide manufactures with a complete snack solution by utilising its range of savoury building blocks and new blending facility. Declared as natural, these snack seasonings do not compromise labels, giving them further appeal for manufacturers wishing to target label-conscious consumers. Additionally, manufactures can add value with Synergy’s Saporesse Plus range of natural lactic yeast, proven to aid salt reduction and intensify a variety of flavour profiles, while also improving mouthfeel.

“Consumers are constantly on the lookout for innovative flavour combinations and the demand for street food in the UK is on the up,” comments Sarah Pearson, category marketing executive, Synergy. “The popularity of world cuisines is reflected in consumer’s exotic holiday choices and demand to rediscover these tastes back home, which is reflected in both food service and retail outlets. Our street food seasonings have been created with a creative and authentic approach, allowing manufacturers to create differentiated snacks with real consumer appeal.”