Synergy Launches New Beef Flavor Range

07 Jul 2014 --- Leading flavors and ingredients manufacturer, Synergy, has launched a new range of beef flavor solutions to support savoury food manufacturers meet increasing consumer demand for authentic and recognisable flavor profiles.

A result of in-depth market research and sensory mapping, the range has been designed to deliver distinct and impactful beef flavor across a wide variety of applications including meat-free products, ready meals, gravies, seasonings and snacks.

With demand for natural, authentic and home-style flavors gaining pace, Synergy has developed a toolkit of five new flavor profiles, designed to meet the flavor characteristics of popular cuts of meat and cooking methods. These include: steak, roasted beef, pan dripping, pan juice and tallow.

The range offers food manufacturers the flexibility to recreate the effects of multi-step and slow-cooking preparations in a commercial process, while also delivering complex and authentic flavor profiles. Available in liquid or powder form, the solutions can be used in two ways – to add depth of flavor in complex bases, such as in vegetarian products, or to deliver top note flavors for specific profiles. The natural range comprises complementary, top notes and compound flavors.

Vicky Berry, Category Manager at Synergy, comments: “Using our extensive sensory knowledge and expertise in savoury flavors, we have created a range of distinct beef profiles with impactful and authentic characteristics.

“The solutions allow manufacturers across savoury categories to easily and cost-effectively develop appealing products with very unique flavor profiles, setting their product apart from the competition. Using Pan juice flavoring in a gravy or snack seasoning for example, allows formulators to recreate the profile achieved in multi-step processes such as browning the meat, slow-cooking and reduction. As a result, consumers are able to experience the depth of taste typically associated with home-cooked dishes.”

Synergy produces a broad portfolio of savoury solutions to meet challenges ranging from creating delicious ‘better-for-you’ recipes, to meeting consumer demand for more flavor variety.