Symrise study reveals why consumers are driven to perimeter of stores

80e0ddce-590f-49cb-919a-68a184721a20articleimage.jpg

20 Nov 2017 --- Symrise Flavors has released the findings of a comprehensive study, Perimeter of the Store, which analyzes the factors that drive consumers to store perimeters. These findings are helping to drive the development of new products at Symrise and the findings are being made available to customers.

Perimeter of the Store suggests that consumer movement to the perimeter is largely driven by interest in the healthy, fresh and real foods that are sold beyond the center aisles. The positioning of cash registers and products such as fresh bread, frozen fruits and vegetables, dairy, eggs, meat, poultry, seafood, deli products and fresh fruits and vegetables are the draw. Popular categories including chilled ready meals, refrigerated soups, dips, salsas and dressings are also found in the perimeters while center aisle items such as high fiber cereal, natural peanut butter, nuts, dried fruit and canned beans are less frequently sought after.

Dylan Thompson, Marketing Consumer Insight Specialist with Symrise’s Marketing, Sensory and Consumer Insights Group, said the Perimeter of the Store study identified convenience, healthy, specialized, ethnic and authentic characteristics as top trends in the Chilled Ready Meals category. In the Refrigerated Soup category, healthy, homemade, vegetarian and nutrient-dense items are preferred. Fresh dips and salsa, hummus, craft and natural and latin inspired products are trending while refrigerated dressing is in decline.

Thompson explains: “The perimeter of the store is currently growing at five times the rate of the center of the store. This anticipated growth requires a careful, ongoing study of the factors that motivate purchases. We have identified product purchase influences that include the Health Halo effect; the Changing American Family; the Millennial Influence and the impact of digital devices such as the internet, smartphones and food programming on network and cable television sources such as Netflix.”

The Symrise report identifies Millennials as the main influencers with the older segment of this group, 30 to 37-year olds, keeping an eye out for “natural” labeling – a factor of less interest to those on the older and younger end of the spectrum. The report also reveals the Millennial approach to diets and ways of eating, citing vegetarian and gluten-free diets, their preference for natural ingredients and the avoidance of artificial ingredients. The use of juice cleansing with a growing interest in detox methods was additionally noted.

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Food Ingredients News

Cosucra to issue “substantial” pea protein price increases

19 Oct 2018 --- Cosucra is increasing the prices of their pea protein isolate ingredient, Pisane, effective January 1, 2019. This price increase, according to Cosucra, will enable the company to continue to its technological, sustainability and farm to fork traceability leadership positions in meeting their customers’ increasing demand in pea protein consumption globally, while supporting the pea fiber and pea starch business. Other pea-based ingredients in their portfolio are unaffected.

Food Ingredients News

US tackles food waste: New agreement to educate consumers and businesses

19 Oct 2018 --- As a week-long Committee on World Food Security (CFS) meeting comes to an end in Europe, the US government has announced a new food waste agreement aimed at improving communication across federal agencies attempting to better educate Americans on the importance of reducing food loss and waste. With mountains of work ahead to meet the US Food Loss and Waste 2030 Champions initiative, which aims to reduce food waste by 50 percent by 2030, the agreement signals a strengthening of food waste strategies to present economic opportunities and possible cost savings for businesses.

Food Ingredients News

Unsustainable agricultural warnings: Governments urged to tackle meat and dairy over-consumption

19 Oct 2018 --- Governments do not have policies in place to tackle the over-consumption of meat and dairy around the world, according to a new report from The Changing Markets Foundation. However, the report, Growing the Good: The Case for Low Carbon Transition in the Food Sector, points to the fact that government policies universally support unsustainable agricultural production systems dominated by intensive meat and dairy farmers and producers. At the same time, meat consumption is more than double the recommended level for healthy diets in the US and several EU countries.

Food Ingredients News

Arla brings organic baby brand to UK market, steps up digital offerings

19 Oct 2018 --- Arla is bringing its follow-on formula to UK parents with a new range of baby products. The dairy co-operative is aiming to build on the success seen in Denmark and China by extending the Arla Baby&Me Organic brand which will include porridge and pouches, with the launch also seeing Arla step up its digital ambitions with the UK’s first direct to consumer offering.

Food Ingredients News

Weekly Roundup: Arla Foods UK unveils new farming standards model, Nestlé launches food waste initiative

19 Oct 2018 --- This week, sustainability has been high on the agenda. Arla Foods UK unveiled a new farming standards model to bring sustainable change to dairy farming in the country. Nestlé has helped to form a new platform to combat food waste in Latin America and the Caribbean. In the same week, the global leader announced plans to reduce salt and saturated fat in its iconic Maggi products in the UK and Ireland. Omya announced significant price increases for calcium carbonate products globally and Hershey completed the acquisition of Pirate Brands.

More Articles