28 Mar 2024 --- Symrise has unveiled its latest proprietary tool, trendscope 2024+, a comprehensive analysis designed to decode the current and future consumer trends shaping the market. This tool combines qualitative and quantitative research methods to provide a detailed overview of the driving forces behind consumer preferences, emphasizing the increasing importance of natural, healthy and climate-friendly products.“Consumer behaviors and mindsets change over time and so do their demands for food and beverages,” says Leif Jago, global marketing manager food & beverage at Symrise.
