04 Sep 2014 --- As India Pale Ales (IPA) continue to trend as the No. 1 segment in the craft beer category and fastest growing overall beer segment, SweetWater Brewery is upping the ante on the style with a new twist. Rolling out as the brewery’s newest year-round lineup – Hop Hash, a double IPA infused with hop hash – will be making its way onto to shelves throughout SweetWater’s footprint this October.