Sweet Success Launches its Two Newest Products as Part of Company’s Product Development Program

05/12/06 Sweet Success Enterprises Inc. announced its two newest products; substantially completing the Company’s product development program with a line of seven innovative and delicious all-natural healthy-lifestyle beverages as management shifts focus to establishing mass market distribution.

At the same time, the Company announced reorders from a national retail account and its largest distributor account based in the southeast.

The Company this month completed the first commercial production run of Ultra Greens, a fruit juice-based drink rich in nutrients and vitamins. In late December, it expects the first commercial run of Glucasafe, a beverage targeted to sugar-conscious consumers without sacrificing taste.

The Company also increased the nutritional value and enhanced the flavor of its chocolate and vanilla dairy-based shakes in entirely redesigned packaging under the new name VitaTein to better distinguish them from the competition and emphasize their functionality.

“We now have a strong family of beverages to tap into the explosive growth of the healthy-lifestyle market, offering products with strong general appeal and some to tap into what we believe are large underserved niche markets,” said Sweet Success President Glenn Williamson, who started his management role at the company in the third quarter. “We have also recently seen encouraging reorders from our new national retail account firming up the rollout of our product in 2,500 of their stores, and from Southern Wines and Spirits, our southeastern distribution partners.”

“My focus, and that of the management and sales team I have recently put together, is to execute the sales and distribution plan laid out over the last year. We have made encouraging steps in the last few months,” Williamson continued.

Ultra Greens is fortified with spirulina, chlorella and barley greens for a balance of nutrients, vitamins and minerals to enhance healthy living. It includes antioxidants, essential amino acids and naturally occurring proteins.

GlucaSafe, with pomegranate, green and white teas and cinnulin PF, is a delicious beverage packed with antioxidants and has properties appealing to the diabetic market.

Other Sweet Success products include the Power Blend energy and stamina juice drink, the hypoallergenic non-dairy non-soy Chocolate Immunity Infusion and the adorably packaged Chockoala Immunity Junior for kids.

San Antonio-based Sweet Success Enterprises, Inc. acquired Nestlé’s original Sweet Success brand in 2002 and has re-launched a product line to tap into the rapidly growing demand for convenient and nutritious functional beverages. Its line of Fuel for Health all-natural beverages is available in a growing number of stores and includes select ingredients to satiate, boost energy and immunity and enhance a healthy lifestyle.