29 Jul 2019 --- US-based agriculture giant, Cargill, is launching “BeefUp Sustainability,” an initiative that aims to reduce 30 percent of greenhouse gases (GHG) across its North American beef supply chain by 2030. The program will focus on grazing management, feed production, innovation and food waste reduction, while engaging with stakeholders including producers, customers and innovators. The program comes at a time when concerns about the sustainability of beef are coinciding with an increasing global demand for protein.