13 Jun 2018 --- More than 7 in 10 shoppers want to find out more about the grocery products they buy than they are currently able to get with traditional on-package labels, according to a new national survey. Grocery Manufacturers Association (GMA) and Food Marketing Institute (FMI) have launched a joint marketing campaign for the SmartLabel program. Shoppers want to go beyond the ingredients listed on the label to get information on what the ingredients do and why they are in the product, according to GMA and FMI.