23 Oct 2017 --- One of the most striking international phenomena in recent years is how consumer attitudes have changed towards sugar. In the food and drink industry, reducing sugar content, using alternative sweeteners and being more health conscious are top priorities in today’s consumer trends. Late last year, Innova Market Insights tipped “Sweeter Balance” as the top three trends for 2017 and even later in the year, sugar reduction is still on the tip of the tongue.
