Stone Enjoy By 02.15.13 IPA Released January 11

14 Jan 2013 --- Stone Brewing Co. is unleashing another round of the groundbreaking, devastatingly fresh beer, Stone Enjoy By IPA. Earlier, Stone Enjoy By 02.15.13 IPA was bottled and kegged, loaded onto delivery trucks, and is now heading to Stone fans in Arizona, Northern California, Idaho, New Mexico, Oregon, Pennsylvania, Virginia, Washington, and Washington, D.C.

Stone Enjoy By 02.15.13 IPA features a massive hop profile of balanced bitterness and dryness, thanks in part to the 11 different hop varieties used throughout the brewing process. The “Enjoy By” date printed on each bottle reflects a 35-day package-to-consumption cycle, meaning that to fully experience the beer’s hop glory, it must be consumed by, or preferably well before, the end of the 35-day cycle. And Stone is making sure it will be! On February 16, if any beer remains on the shelf, it will be immediately removed.

“We continue to receive nothing but great feedback about Stone Enjoy By IPA,” Stone CEO and co-founder, Greg Koch said. “Our fans have spoken and they want beer that’s fresh and full of flavor. We’ve been able to continue to offer this devastatingly fresh IPA to fans that have requested the beer in their city, and we look forward to sending it to other markets in the future.”

Having released Stone Enjoy By IPA three times before, it’s no longer a freshness experiment – it’s a groundbreaking way to enjoy beer. A novel idea at first, this beer changes the way Stone and its distributors work together to get fresh beer out to the clamoring public. And the public is clamoring. Stone is measuring “buzz” for the beer through the company’s social media sites: Facebook, Twitter, Instagram, and the Stone Enjoy By IPA website. Based on the interactions, Stone has vowed to bring the beer to the locations that voice their interest the most.