Spread reformulated for heart health positioning

Eating new improved Promise Buttery Spread instead of butter or margarine is claimed to help maintain a healthy heart, as part of a diet low in saturated fat, trans fat and cholesterol.

Unilever has launched the reformulated Promise Buttery Spread, which has 75% less saturated fat per serving than butter and 40% less saturated fat per serving than the leading heart health positioned regular spread in the US. Eating new improved Promise Buttery Spread instead of butter or margarine is claimed to help maintain a healthy heart, as part of a diet low in saturated fat, trans fat and cholesterol.

The spread’s new Heart Health Essentials formulation was developed to deliver a unique overall nutritional profile of essential fatty acids, vitamins, no trans fat*, no cholesterol, and no partially hydrogenated oil. The reformulated Promise Buttery Spread has 75% less saturated fat per serving than butter and 40% less saturated fat per serving than the leading heart health positioned regular spread. The best news is that eating new improved Promise Buttery Spread instead of butter or margarine can help maintain a healthy heart, as part of a diet low in saturated fat, trans fat and cholesterol.*

Promise’s recent reformulation also includes enhancement of its rich, buttery flavor. Preliminary research data from a taste comparison of major brands of soft margarine spreads suggest that margarine users significantly preferred Promise Buttery Spread (60% vegetable oil) over other heart health positioned regular spreads. Additional research will be conducted to confirm the preference for Promise. The research also indicated that both Promise Buttery Spread and Promise Light were ranked in the top tier of the 22 spreads tested in categories including "overall liking," "buttery taste/flavor," and "creaminess."

"Consumers are bombarded by messages every day with what they can’t eat and the sacrifices they need to make, especially when it comes to taste. The challenge is that most consumers won’t sacrifice great taste for health. At Promise our goal is to meet that challenge and to make products that genuinely deliver on both, making healthy eating easier and more enjoyable," explains Diggi Thomson, brand director for Promise.

The federal government’s new dietary guidelines encourage Americans to limit their intake of fats and oils high in saturated and/or trans fatty acids, by choosing products low in such fats and oils. The guidelines also encourage that total fat intake is kept between 20 to 30 percent of calories, with most fats coming from sources of polyunsaturated and monounsaturated fatty acids (such as omega-3 ALA and omega-6 essential oils).