Somerfield Gives Ready Meals a Facelift

The redesign, which covered more than 90 lines across seven ranges, was undertaken with the aim of reflecting Somerfield's brand values across the range.

20/02/09 Somerfield has revamped the packaging of its chilled ready meals with the help of design agency FLB, consultancy Gilchrist and the Benson Group.

The redesign, which covered more than 90 lines across seven ranges, was undertaken with the aim of reflecting Somerfield's brand values across the range.

Natalie Crawford, account director at Gilchrist, said: "Working with Somerfield was a fantastic opportunity for us. By partnering closely with the retailer and the other project parties, we achieved an extremely high-quality final product."

In July, the Co-operative Group agreed to acquire Somerfield's 880 grocery stores for £1.6bn. The stores are set to be rebranded.