30 Oct 2015 --- Miami–(Business Wire) — Consumers are wrongly told vodka is flavorless and colorless; shelves of vodka at markets and stores have been focused on price and brand, not what it’s made of. With so many types of vodka in the spirits market, such as rye, corn, potato, wheat and other grains, consumers are confused by the variety of choices arranged by price, without knowledge of ingredients. Knowing what their vodka is made of impacts the taste and texture that consumers desire. With Sobieski, the #1 rye vodka in the U.S., the emphasis is on the quality and authenticity of the product. Driven by the growing importance of ingredients, Sobieski demonstrates just that to the consumer market.
