Shloer's NEW Celebration Styles

23 Aug 2013 --- Shloer Celebration Pink Fizz and Celebration White Bubbly – two new premium ‘celebration’ style soft drink lines from Britain’s No 1 adult soft drinks (ASD) brand – are aiming to bring new impetus to the ASD sector by encouraging consumers to trade up, bringing new consumers into the category, creating theatre and adding a new cachet to the soft drinks fixture.

“Shloer is well-established as the alcohol alternative for social gatherings and family celebrations – an association which we are constantly reinforcing through the brand’s ‘Best Served Shared’ campaign – and with these new launches we are looking to build on Shloer’s proven track record in successful brand innovation.