Satiety Ingredient Takes New Application Routes
Fabuless contains a mixture of natural oat and palm oils, formulated into a stable emulsion. Its unique microstucture allows undigested fat to arrive at the ileum, sending an ‘appetite satisfied’ signal to the brain and making consumers feel full.
23/10/08 DSM’s Fabuless ingredient is making application headway with a significant new product launch coming in the French UHT sector and the snacks market also anticipating a launch through innovative healthy snacks developer Nutradia. FoodIngredientsFirst.com has learned at SIAL in Paris that Nutradia Control will be launched in Belgium in January 2009. Significantly, Nutradia has also partnered with a major snacks manufacturer in the Benelux, who are planning to launch a snack with the ingredient in the first quarter of 2009.
Fabuless contains a mixture of natural oat and palm oils, formulated into a stable emulsion. Its unique microstucture allows undigested fat to arrive at the ileum (the latter part of the small intestine), sending an ‘appetite satisfied’ signal to the brain and making consumers feel full.
Silhouette Active, from well-known dairy producer Candia, uses Fabuless technology to help consumers feel fuller for longer and control calories. Silhouette Active has just been launched in French supermarkets and is promoted as the world’s first UHT milk drink to contain Fabuless, the ingredient that offers a convenient and clinically proven route to successful weight management.
This leads to better control over calories longer term. The new product is available in 200ml cartons with a choice of “natural” and “chocolate” taste and can be consumed chilled, hot or at ambient temperature.
Olivier Cousin, R&D Director Candia, commented on the launch: “Silhouette Active offers a striking proposition to consumers in France – from the premium packaging right down to its highly effective, active ingredient Fabuless. Over half the French population actively monitor their weight, but controlling appetite is not easy. Silhouette Active comes in a convenient carton with optional straw – perfect for on-the-go consumers who want to regulate food intake without interrupting their lifestyles. One carton provides an ideal drink, or the perfect amount to use on a bowl of cereal.
“We see a perfect synergy between Silhouette, as the leading skimmed milk brand in France, and Fabuless which is a globally established and clinically proven weight management ingredient.”
Emily Tellers, product manager Fabuless, DSM, “The addition of Fabuless to Silhouette Active provides consumers with a convenient, refreshing and effective way to manage calories and long term weight. In practical terms, they can easily consume one to two cartons of Silhouette Active. Studies show that Fabuless reduces hunger and helps people manage the calories they consume, leading to longer term beneficial effects on body weight after dieting, as well as on body fat.
