Sainsbury’s Reduces Sugar Content Own Brand Drinks by 2267 Tonnes

27 Nov 2014 --- As part of its commitment to being the best retailer for food and health, Sainsbury’s has reduced the sugar content of its by Sainsbury’s 1 litre high juice squash drinks by 946 tonnes a year, which equates to 3.7 billion fewer calories per year.

•    Sainsbury’s lowers sugar content of its by Sainsbury’s 1 litre high juice squash drinks by 946 tonnes per year
•    Reduction of 1309 tonnes of sugar in by Sainsbury’s Lemonade and Cola equates to 5.2 billion fewer calories per year
•    12 tonnes of sugar removed from by Sainsbury’s adult socialising long life juice drinks

The healthier high juice squash drinks have been customer taste approved and will be rolling in to stores from mid-November. The range includes innovative new flavours such as White Grape & Peach and Pear & Ginger as well as firm favourites including Orange and Blackcurrant – ideal for anyone looking for a low sugar juice drink that still maintains great taste.

Sainsbury’s has also reduced the sugar content of by Sainsbury’s Cola by 30% and its best-selling by Sainsbury’s Lemonade by 70%. This alone will result in an overall reduction in sugar of 1309 tonnes per year equating to 5.2 billion fewer calories per year.   

From November, a selection of by Sainsbury’s adult socialising long life juice drinks will also come with no added sugar. Customers can choose from bold, rich flavours including Sparkling Bitter St. Clements,Sparkling Aromatic Cranberry & Lime and Still Orange & Passion fruit – all of which are refreshingly delicious and provide a sophisticated alternative to alcoholic beverages. This move will see a reduced sugar content of 12 tonnes of sugar per year.

Jessica Weston, Product Technologist for Drinks at Sainsbury’s, said: “We know many customers are keen to manage the amount of sugar they consume, which is the reason why the team have been working hard over the past year to make these changes happen. We’re extremely pleased with the final result, a lower sugar and calorie content in a selection of our popular own brand drinks - that doesn’t compromise on taste.”