Roha launches Natracol Vibra Yellow, an “innovation for consistency of shades”

18 Jul 2018 --- Roha has launched its Natracol Vibra Yellow product, a water dispersible liquid which imparts a yellow to orange shade to a multitude of food products including candies, gummies and dairy products.

With the growing global demand for natural ingredients, including natural food colors, comes the challenge of maintaining consistency in shades. Roha’s Natracol Vibra Yellow tackles this challenge by providing consistent shades across food categories. With a beta-carotene concentration of 1 percent, Natracol Vibra Yellow is available primarily in an easy-to-use liquid form.

The company believes that “innovation brings advancements in the product category” and “innovation is at the heart of everything.”

“Natracol Vibra Yellow is Roha’s latest product in our range of innovations for the F&B industries. As one of the leading ingredients manufacturer, we endeavor to provide innovative solutions to meet the demands of the industry. The heartening response to this breakthrough product has fuelled our desire to create similar products,” says Brijesh Tibrewala, Jt. MD of Roha Dyechem.

It is extremely stable against heat and light, ensuring that there is no change in the shade and intensity of the color even when exposed to high processing temperatures and extended exposure to light, according to Roha.

Roha is presenting its Natracol Vibra Yellow along with another of its revolutionary offerings – Natracol Ultima Yellow – at the IFT 2018 exhibition this week in Chicago (16-18 July).