Rekorderlig Unveils Cider Cocktail Range
23 May 2013 --- This summer, Rekorderlig continue to push the boundaries of the premium cider category by developing a distinctive range of cider cocktails. The limited edition cocktail collection uses favourite flavours from the Rekorderlig range each mixed with a different spirit, fresh fruits and beautiful garnishes to create a unique style of mixology.
The cider cocktail range has been launched to highlight the versatility of Rekorderlig which continues to enjoy exceptional growth in the UK and overseas. In the past 12 months Rekorderlig has trebled in size, now holding 12% value share of the packaged cider category. Four of the top ten fastest selling packaged cider products in on-trade are Rekorderlig variants; Winter Cider, Wild Berries, Strawberry & Lime and Pear.
The range includes ‘Svenska Cup’ the creme-de-la-creme of summer cocktails bursting with strawberries, mint, cucumber, lime, elderflower and mixed with Absolut vodka, finished with Strawberry & Lime Rekorderlig for a mouthwatering taste.
Discover a more exotic taste with the ‘Passionfruit Collins’. Combine Rekorderlig’s limited edition Passionfruit flavour with fresh lemon juice, soda water, Passionfruit vodka and passionfruit puree. Shake together and garnish with a lemon twist.
For a twist on a classic, the ‘Midsummer Martini’ mixes vanilla gomme, gin and lemon juice topped with Apple & Blackcurrant Rekorderlig, giving a satisfyingly bitterly-smooth experience. For the sophisticated and sweet toothed the ‘Rekorderlini’ contains monin chocolate shaken with champagne and Pear Rekorderlig, garnished with cherries offering an elegant edge.
For discerning drinkers the ‘Wild Port of Love’ combines Disaronno Amaretto with fresh lemon juice, Cockburns Port with dashes of Angostura Bitters, finished with Wild Berries Rekorderlig and served in a champagne flute. Experimentalists should try the ‘Swedish Apple Beet’. Mixing Apple Rekorderlig with Courvoisier, slices of fresh beetroot, mint and fresh lemon juice served in a rocks glass, this recipe is a fine concoction for the more adventurous drinker.
If a summer gathering with friends is the thing, the ‘Stockholm Storm’ offers a sunny taste of Sweden for all to enjoy. In a jug add Brugal blanco, Brugal anejo and coconut rum, stir in chambord and orange juice and top with Mango and Raspberry Rekorderlig.
Gemma Copping, marketing director at Chilli Marketing said: “After the huge success of our Winter Cocktail Collection last year, it was clear to us that there exists a real opportunity to extend brand engagement in the cider category beyond simply serves over ice. Innovative menu choices including our cider cocktails help keep consumers interested and in turn drive value for our customers.
“Rekorderlig commands one of the highest price points of all cider brands and is one of the fastest growing cider brands in the category, so as a brand we’re ideally positioning to extend the reach of the cider category. Our range of Summer cocktails use innovative recipes and we’re confident consumers will love to enjoy them during the summer months in our key accounts or recreate at home, maybe even experimenting with their favourite flavour.”
The range of cider cocktails will launch at the Rekorderlig Swedish Midsummer House this June.
