29 Oct 2015 --- The self-empowerment of consumers has become an established and irreversible fact. They want to be in control of what they are consuming based upon 3 key criteria: freshness, health and taste. This is the general conclusion of an independent study carried out for Puratos among 11.000 consumers in 25 countries to demonstrate emerging consumer trends in the baked goods industry and to stimulate innovation in the bakery, patisserie and chocolate sectors.
