Puratos Launches New Easy-To-Use Products in Line With Consumer Trends, Helps Customers Present Better Applications With Convenience

25 May 2016 --- The recently concluded Puratos’ Taste Tomorrow global consumer survey, decidedly points towards a more open palate amongst our customers, an awareness of world consumer trends, of experimenting with culinary experiences, while sticking to original world favorites. Puratos are now looking to capitalizing on this trend, as they bring cutting edge desserts in an easy to use avatar for the Indian market.

Puratos India is a 100% subsidiary of Puratos International – a global group with local subsidiaries in 63 countries, products manufactured in over 55 plants spread over 4 continents, and sold in over 100 countries.

Puratos one of the world’s largest bakery, patisserie and chocolate ingredients producer, helps customers in delivering nutritious, delicious food, leveraging new technologies and innovations in ingredients across countries.

A recent consumer survey by Puratos revealed an awareness of world consumer trends amongst customers, of experimenting with culinary experiences, a more open palate, while sticking to original world favorites. Capitalizing on these trends, Puratos has launched easy to use products for cutting edge desserts.

The ‘Deli Cheesecake’ by Puratos is a super easy versatile take on the iconic New York style Cheesecake, the 1st in India. This ready to use egg free cheesecake mix allows one to effortlessly produce a dessert that is otherwise quite challenging.

Puratos’ survey also found a clear bias to old favorites and hence, introduced the O-tentic Durum – a convenient solution for creating breads with a distinct taste of yesteryear deliciousness in a secure fail-proof easy package. It captures the magic of sourdough and combines it with modern-day technology, for an easy to use tasty bread experience. One can produce world class breads with an old world charm, and magical lip smacking flavor with this.

Chocolate is that magical flavour that demands a huge share of market when it comes to dessert eating.

Carat Supercrem (a bake stable RTU chocolate filling) used in cookies, buns and pralines combines Puratos’ cutting edge technology with its commitment to produce high quality compound filling.

Puratos’ Satin Creme cake mixes boast extended shelf life and super volume. These are a cost effective way to produce quality offerings, adding their versatile sparkle across the various deserts they find use in. The latest from their Satin Crème range are two very exciting products – the Tegral Satin Orange Velvet Egg Free, and the Tegral Satin Masala Chai Egg Free. The versatile cake can be used in cupcakes, tea loaves or plain cakes, etc.

Bringing the familiar taste of the humble Indian Chai, in a new exciting avatar, is Puratos’ “Tegral Satin Masala Chai Egg Free” spicy cake mix – a perfect accompaniment to the steaming hot cup of tea.

Puratos offers world class quality, attention to detail and superior finish that goes into making truly world class products.