Protein power: Quest Nutrition launches high-protein tortilla chips

01 Jun 2018 --- Quest Nutrition has launched their latest innovation – Tortilla Style Protein Chips. The savory snacks feature at least nine times the protein of conventional chips, according to the company and approximately 75 percent lower net carbs.

Each bag contains 18-19g of protein with only 4g of net carbs. These savory tortilla style chips currently come in the top two most popular flavors: Nacho Cheese and Ranch.

“As consumers seek healthier food options, they often feel deprived of eating the snacks they love. With our bars and cookies, we offer many ways to feed sweet cravings, so we are happy to expand our savory options with this new line,” says Suzanne Ginestro, chief marketing officer at Quest Nutrition. “It is our goal to support consumers on their wellness journey by giving them foods they crave in protein-packed, low-carb options.” 

Consumers love for salty snacking is continuing to grow at a rapid pace. Not only did new product activity in the snacks market continue to forge ahead in 2016 and the first part of 2017, but the growth rate increased slightly.

Innova Market Insights recorded a rise of 10 percent in overall global launch numbers in the 12 months to the end of May 2017, upon a still impressive near-9 percent in the previous 12-month period. The category, as defined by Innova Market Insights, includes not only traditional savory or salty snacks and snack nuts and seeds, but also products such as meat snacks, popcorn and fruit-based snacks,

Salty/savory snacks continue to lead globally regarding launch activity, however, with around 35 percent of the total launches recorded in the 12 months to the end of May 2017. Protein enrichment is also a trend that has experienced a steady rise in the past few months. 

And today's consumers are hungry for better-for-you snacks that provide all the benefits of a crunchy munch without compromising on taste. With less than 1g of sugar and no soy, Quest Tortilla Style Protein Chips are baked, not fried and have the same protein-rich and low net carb profile as all Quest products.

The chips come in two flavors:

• Nacho Cheese –18g of protein, four net carbs
• Ranch – 19g of protein, four net carbs