Printed Tapes from Payne Deliver the Widest Advantages

All Payne’s printed message tapes use the latest manufacturing technology to incorporate sophisticated print and complex graphics. Creative design ensures that each tape’s size appears as a highly distinctive ‘flash’ for communication uses and maximises the message impact on pack.

26 Nov 2010 --- Leading tear tape manufacturer Payne is promoting its range of wide width printed tapes which offer a cost-effective alternative to the use of updating printed overwraps, flow wraps and bags for promotions, pricing and other on-pack branding & communication messages.

Known for its Supastrip tear tape, Payne believes that the way is now open for consumer brands to deploy two tapes on a pack – one for easy opening, and a second wide width tape used flexibly to react to on pack communication needs. “Brands can utilise our wide width tape as a billboard, offering a space that can be regularly updated with the latest information without affecting the design of the pack or its overwrap,” explains Simon Wildash, Head of Marketing at Payne.

Wide width printed message tapes from Payne are available in sizes up to 20mm and provide a convenient and cost-effective method for brands to add on pack communication with easy and efficient application to the wraps at the point of manufacture.

All Payne’s printed message tapes use the latest manufacturing technology to incorporate sophisticated print and complex graphics. Creative design ensures that each tape’s size appears as a highly distinctive ‘flash’ for communication uses and maximises the message impact on pack. Barcodes can also be incorporated into the tape design for price promotions at the point of retail. With fast turnaround times and bespoke design capabilities, Payne can meet customer demands quickly and effectively.

 “Wide width message tape can also be printed to carry a message on both sides increasing the amount of space available to carry communication and therefore increase the overall product branding by delivering additional, highly effective communication both at the point of purchase and use,”adds Wildash.